We just finished shooting Goldmoor Inn (view old website) in Galena, Illinois–a beautiful property on a high bluff over the Mississippi River near one of the Midwest’s premier resort towns. Our task was to rethink how they represented the Inn visually and help tell the story of their spectacular setting.
The interior was easy because the rooms are very large with great views and they are beautifully appointed. The exterior was tricky. Since the inn overlooks the Mississippi, it’s hard to get a good shot with the grand river views and the castle-like architecture in the same shot. Also, the front of the inn has a expansive circular concrete drive that, in pictures, distracts from the beautiful facade. Also their current homepage image is not very warm or inviting and we thought it was a little “chilly”. We wanted to warm it up to match the reality!
We suggested to Patricia (the owner) that we shoot a similar, wider view at twilight to work up the structure and create a mood of warmth and romance. A great solution I think.
After (Jumping Rocks) Image:
To solve the problem of integrating the river and building, Patricia rented a lift to take us up several stories high to catch both the river and the structure (see opening photo). That resulted in a good shot with both the river and the building. I would not recommend they use this as their PRIMARY image as this is not the prettiest side of the building but it gives a potential guest a great idea of how well this property is situated.
Here is the resulting picture from the lift: