The holiday season is approaching, and we’re starting to get calls from press folks asking for great Christmas photos. The sad fact is that we don’t have many of them. Few busy innkeepers think about getting photos of their inns all decked out for the holidays, but these photos are very press-worthy, tend to generate great coverage and are great for future marketing efforts. So try to get some great photos this year for promotion next year–and the year after that. While we’re at it–we encourage our clients to get photos at various times of year to use in promotional pieces, season by season. These photos can be used again and again, and should be provided to press. This is just the type of image they want. For most of these seasonal photos, especially the exteriors, you may not need to hire a professional (although we’re happy to help!) However, if you are serious about submitting holiday photos to the press, you’ll need professional photos to be successful.
A clever idea for lodging properties is to create a slideshow of moody holiday images to post on their websites in the months leading up to the holidays.
The pictures rotating at the top of this post represent some work we’ve done over the years for L’Auberge Provencale, Settlers Inn, Saratoga Arms, Brampton Inn and Hamanassett Inn .
Archive for Oct 2009