Archive for Nov 2009


 >Unique Photo Driven Themes for Websites

 >Unique Photo Driven Themes for WebsitesWe just got back from shooting a truly special small full-service Inn, Squam Lake Inn (this website does NOT do this Inn justice!) in Holderness, New Hampshire. What really charmed us was Rae and Cindy’s successful mix of clean, contemporary decor with great functionality in smaller rooms, along with some homespun elements thrown in. I guess you’d say they’ve really nailed a mix of comfort and warm charm all wrapped in a very affordable package – the rates do not exceed $185 a night (that is a HOT pricepoint these days!) They call what they pulled together “New England Vintage” – cool!

On every door throughout the inn they feature vintage postcards of area tourist spots. These are the faded hand-tinted type you sometimes see in dusty antiques shops. That gave us an idea….

 Here is our after/before version of Squam Lake Inn as a vintage postcard:
 >Unique Photo Driven Themes for Websites

 >Unique Photo Driven Themes for Websites

Rae and Cindy have signed up with White Stone Marketing to redo their website. We are always looking for unique photo-driven themes for the website designers to employ to make a site “feel” like the property and help it stand out. Sometimes websites can look alike–there is only so much you can do, right? We ran the vintage postcard idea past the innkeepers and they loved it. We shot all the door postcards so they may be integrated into the specific room page designs. It is important to develop these kinds of themes before or during the photography phase so you can catch the right images.

To simulate an old worn photo, I manipulated an exterior evening shot in Photoshop using the poster edge filter, monochromatic noise and a blending of unsaturating and over-saturating various parts of the photo. I think it turned out great.

Last but not least, one thing that we will never forget is Cindy’s incredible macaroons, which we photographed both in a room, i.e. as a prop, as well as in the kitchen where they were fresh from the oven–a good technique for showing the “real-ness” of what inns do. . It was hard to keep my hands on the camera and off these cookies!

Those famous macaroons! :

 >Unique Photo Driven Themes for Websites

>Long-time (and much-admired) Jumping Rocks’ client The Swag near Waynseville, NC was selected by the readers of Conde Nast Traveler as the number two small hotel in the USA! The small hotel category was new to this year’s readers survey.  This is a place we always tell other innkeepers to visit for inspiration–there are few inns which can match their consistent quality and attention to detail. Deener and Dan Matthews founded The Swag over 25 years ago and every time we visit there is ALWAYS a new improvement (THAT is inspiration!) See the other small hotel readers choice winners here.
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The Swag, Gail’s Suite, outdoor copper tub, new renovation 2009, we shot this in spring 09

Another great friend of Jumping Rocks, The Inn at Thorn Hill, in Jackson Village, NH was selected as the number  4 small resort in mainland USA by The Readers of Conde Nast Traveler. Jim and Ibby Cooper’s team delivers amazing service – and unforgettable meals – even to the lowly photographer and stylist!
OH- check out their great new website from White Stone Marketing. See the list of the other winning small resorts here.

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A perfect morning at The Inn at Thorn Hill, Jackson NH 

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Memorable meals from Inn at Thorn Hill