We just got back from shooting a truly special small full-service Inn, Squam Lake Inn (this website does NOT do this Inn justice!) in Holderness, New Hampshire. What really charmed us was Rae and Cindy’s successful mix of clean, contemporary decor with great functionality in smaller rooms, along with some homespun elements thrown in. I guess you’d say they’ve really nailed a mix of comfort and warm charm all wrapped in a very affordable package – the rates do not exceed $185 a night (that is a HOT pricepoint these days!) They call what they pulled together “New England Vintage” – cool!
On every door throughout the inn they feature vintage postcards of area tourist spots. These are the faded hand-tinted type you sometimes see in dusty antiques shops. That gave us an idea….
Rae and Cindy have signed up with White Stone Marketing to redo their website. We are always looking for unique photo-driven themes for the website designers to employ to make a site “feel” like the property and help it stand out. Sometimes websites can look alike–there is only so much you can do, right? We ran the vintage postcard idea past the innkeepers and they loved it. We shot all the door postcards so they may be integrated into the specific room page designs. It is important to develop these kinds of themes before or during the photography phase so you can catch the right images.
To simulate an old worn photo, I manipulated an exterior evening shot in Photoshop using the poster edge filter, monochromatic noise and a blending of unsaturating and over-saturating various parts of the photo. I think it turned out great.
Last but not least, one thing that we will never forget is Cindy’s incredible macaroons, which we photographed both in a room, i.e. as a prop, as well as in the kitchen where they were fresh from the oven–a good technique for showing the “real-ness” of what inns do. . It was hard to keep my hands on the camera and off these cookies!
Those famous macaroons! :