One of the more interesting shoots we did this year was at the beautiful and multi-faceted Fort Lewis Lodge in Virginia–check out a post we wrote last month on the inn. After the shoot, we realized we had great content for a video/slideshow. We mentioned this to them and they loved the idea, so we got to work. We really liked this idea for them for a few reasons:
- Rather than viewing photos by clicking and clicking around a website, many potential guests like to sit back and passively watch a video of beautiful photos. Less work for them makes the experience more relaxing and enjoyable.
- In this context, photos appearing one right after the other, the visual impact is super-concentrated, and is much more powerful than if the photos are all on separate pages, broken up by text, website navigation, marketing messages, etc.
- The Fort Lewis Lodge experience is FAR from your customary inn experience; they have a unique story to tell and the slideshow suggests a rich, but gentle narrative. No voice over is needed to get the message across.
- YouTube is the second largest search engine. A fancy video might be overkill and outside the budget for many inns, but a simple video like this is very compelling and gives your inn presence in this important search engine.
- Video makes your website more interactive…and interactive is good!
- This simple type of video becomes another great thing to share with your social media network. We produced a 2011 “Looking Back in Pictures” piece, and it was by far our most popular blog post and most-commented entry we ever had on Facebook. People love this stuff!
- It’s cheap (especially compared to a total video production)
- It makes your photo investment go further!
Check it out…