We recently returned from our 6th or 7th visit to The Swag, a (justifiably) legendary country inn on mountain top, bordering The Great Smoky Mountain National Park, not far from Asheville, NC. Whenever someone asks us “what is your favorite inn?”, The Swag inevitably ends up on the short list. Deener and Dan Matthews have created something remarkable over the past 31 years, and are still at the top of their game. On this visit, we focused on the abundant activities and events available right on the property or nearby: waterfalls, national park hiking trails, hilltop vistas, mossy verdant nature walks, the Thursday night barbeque and the daily pre-dinner social hour. We brought in models to make this all come to life, which really worked well. While there, we also did a few food shots.
To see more images of rooms, etc., check out our special spotlight on The Swag in the “Projects” section of our website.