We recently returned from a photo shoot at L’Auberge Provencale (our 6th or 7th time?) and afterwards, Mark was compelled to write a “love letter” to owners Celeste and Alain, who spearhead the constant evolution of this fabulous inn. Here is that letter, along with some pictures from the shoot, featuring the stunning cuisine of Chef Joseph Watters. But gorgeous food still has to taste great…and it does. After the shoot, we were fortunate enough to enjoy a spectacular meal, which we will never forget.
Dear Celeste and Alain,
Since our recent shoot there, I’ve been thinking about you two—mainly reflecting on what makes shooting there so deeply rewarding—and successful. The fact is that we get great shots there because the key to the best shots is invested collaboration. Starting with your preparation for the shoot, Celeste, your involvement brings ideas that are always innovative, focused and seemingly infinite. Watching you and your amazing new chef, Joseph, respecting each other’s talents and perspectives, while moving towards a shared vision, was truly inspirational. It’s so obvious that you really care; it’s just in your DNA.
Even more impressive, that level of care is reflected in every aspect of L’Auberge Provencale. Even after 30 years there, you continue to realize your vision–always evolving, adding, renewing and improving. Recently you embarked on a mission to completely rebrand the restaurant—new name, new website, new everything! Your newest project—completely redesigning the restaurant space, adding a new bar, expanding outdoor dining and building a spectacular new top-of-the-line kitchen—is no little plan. You simply don’t know the term.
The phenomenon that is Alain and Celeste is only fully appreciated when witnessing it like we do: first-hand and behind the scenes. I know that after a few years in the business, there is a tendency towards complacency—it’s understandable. What is more difficult to understand is how one could continue to be so inspired, so eager to embrace change and so energetic in implementing big changes.
I remember the first time we were there working. I was blown away by the consistent and DETAILED execution of your Provencale theme throughout the inn—the fabrics, the ochre walls, the tile, the artwork, the gardens, the staff—and my personal favorite: the fact that you all answer the phone in FRENCH! I love it.
I’ve come to realize that the quality of what you deliver is actually derived from the incredible respect you have for your guests. The basic assumption is that your guests will appreciate the 6 varieties of house-baked bread at dinner, that the tile in their bathroom is authentic hand-painted tile from Provence, and that the fabrics and colors surrounding them are all truly Provencale. You assume that they will be somehow moved by the care that goes into every plate, every room, and every space. And I think they are.
The sad fact is that this level of commitment is rare. And nowadays, with hotels co-opting every creative idea they can from the inn world, and lodging properties becoming more and more alike, you are doing what makes this industry relevant—you are offering something they cannot. You have a unique vision, and the creativity, the taste and the spark to bring it to life. And you do all of these things with great humor and grace.
So I guess this is a love letter…or at the very least a fan letter. Call it what you will, I am a fan and I am in love…with L’Auberge Provencale and with your dedication, diligence, and creative vision, all of which are necessary to create an inn as remarkable as yours. Keep up the great work. Keep growing, both as a business and as people. As your vision continually evolves into perfection, we are all more enriched for it.