What makes a photo go viral–beyond the silly, the ridiculous and the tricky? We’re talking about a viral photo in the context of the hospitality and travel marketplace. Over the years, a few of our photos have done just that–but how did it happen? Let’s talk about a few social platforms other than Facebook, Google Plus and Twitter. Those big-name tools are important, but very often other niche sites provide better traction. Believe it or not, when we looked at our own web analytics, we discovered that almost all of the traffic to our blog and website comes from these viral photos! And, we learned that Pinterest sends us much more traffic than Facebook…wow. Here are a few tips and insights from our experiences:
Case One: Food
1) Great food photos and accompanying recipes get fantastic traction! 30% of the most pinned photos last year on pinterest were food photos. Be sure to get great, crisp photos of your top culinary creations, and then post those photos with the recipe on your blog. Also, think seasonal, colorful, simple to prepare and PHOTOGENIC. Get some in-process shots as well; oftentimes those are more interesting than the finished product. Keep the composition clean and simple, lots of open space. Keep in mind that many sites require a square crop of the image and this should be considered when composing the photo. foodgawker.com is the big player in this arena and you can get serious attention IF they accept your submission–their selections are highly-curated and it’s competitive, but the big boys of the internet and giant corporate bloggers cruise this site for content and re-post. It’s easier to get accepted to tastespotting.com–less traffic, but it can drive hoards of people to your blog.
The Parmesan Heirloom Tomato recipe from Swiss Woods Inn, which was posted on our blog about a year ago went crazy viral. It all started with Read More…View / Edit Comments