The Swag

The Swag Country Inn, near Asheville, NC is a remarkable place for at least two reasons: the setting, which is simply other-worldy, and their flawless blending of rusticity and luxury which is applied consistently throughout the entire experience at this spectacular inn. With exteriors, the Swag views are key. Having been there many times over the years, we’ve learned that that some views are best in the very early morning, while other views are best done in the evening. For the mountain-top views with Adirondack chairs, early morning provided the best light on the mountains and yielded the most dramatic results. Many of the garden shots were done in the early evening. Nature is really the star in all photos of the Swag, whether they are interiors or exteriors. For interiors, we always bring in as much lush vegetation through the windows as possible, and use tighter shots to honor the beautiful stone work and rustic materials, from the bathroom fixtures to the hand-made furniture. We dedicated a great deal of time to shooting the bathrooms, which are fantasy spaces, with many outdoor showers, outdoor tubs with gorgeous views and top-notch materials used throughout.

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